Visual Identity and Package Design for supplements. I looked for a way to make typical health packaging appear more interesting and inviting through the use of hand-drawn imagery. I used a nib with India ink for the black and white portion. Afterwards, I painted with watercolour to add dimension and focus to the fruits and vegetables. Surrealism inspired the general style. I added animals/plants since nature and health often go hand in hand. Bold colours in conjunction with black and white helps focalize each food item, which later connects to the specific supplement. My goal was to create something that visually communicates themes of vitality and exuberance. Since it’s for a health product, I thought it should connect to those ideas somehow.